Your hair loss coach for iPhone

Fix your hair loss,
with a plan

Roo helps you find the cause, builds you a personalised plan based on science and keeps you going.

Coming soon on theApp Store

Free to download. Your answers stay on your phone.

Hi, I'm Roo. Let's look after your hair, together.

Roo, a small orange alien with a mop of spiky orange hair, sitting on a rock above a misty valley
Roo's read of your answers: looks most like male pattern hair loss, with a drawing of a head thinning at the temples and crown, and what's behind it

Your plan

  • MinoxidilTwice a day
  • FinasterideEvery morning
  • Keto shampooMon, Wed, Fri

Roo20:30

Quick word from your favourite alien. You're no quitter, so let's tick one thing tonight.

Whatever your hair is doing

  • A thinning crown or hairline

    See what it looks most like and what's worth doing about it.

  • Women's hair loss

    A wider part, thinning all over, or after a baby.

  • Sudden shedding

    After stress, illness or starting a treatment.

  • Short, bald or a transplant

    Honest guides for when medicine isn't the answer.

  • Your answers and photos stay on your phone
  • Made for men and women, at every stage
  • Ranked by the evidence, never by commission

Six months, one small habit

Hair recovery is slow. Here's how Roo gets you through it.

  1. Before day one

    First, Roo gets to know your hair

    He asks what a specialist would, shows what your hair loss looks most like and what's behind it, then builds a plan with a reason for every step.

  2. Day 1

    Then it's two minutes a day

    Tick your steps, morning and evening. Roo reminds you when you say so. Day one starts on the moon.

  3. Day 3

    Keep your streak, see new places

    Three days in a row opens the misty mountain. A week opens the safari. Sixty gets you islands in the sky.

  4. Weeks 2 to 12

    Five monsters will try to make you quit

    Roo has met them all, and he knows what to say to each.

    “Skip tonight. One day won't matter.”Two minutes is all it takes.

    Tap a monster to hear the others.

  5. Every 4 weeks

    Photos catch what the mirror can't

    A photo set every four weeks, lined up with day one. At month 6, a clear read on how it's going.

  6. Whenever you're curious

    Learn how hair works

    Short guides, myth or fact, the newest research, and every treatment graded A to D.

  7. Any time

    Ask Roo anything

    Your plan, side effects, what comes next. Answered from your own routine, with Roo Premium.

What Roo does for you

Everything a routine needs, in one place.

  • Roo asks first

    A few minutes of questions, the ones a specialist would ask.

  • A plan built on the science

    Made from your answers. Every step comes with its evidence.

  • It keeps you going

    A two-minute routine, reminders, a streak and Roo in your corner.

  • Hairline, temples and crown

    Guided photos every four weeks. They stay on your phone.

  • A clear look at what's changing

    Today's photos beside day one, angle by angle.

  • New science and products

    Trials, studies and approvals as they land, in plain English.

  • Learn how hair works

    Short guides, myth or fact, and every treatment graded A to D.

  • People on the same road

    A community to learn from, and a buddy to keep each other going.

Roo's world grows with your streak

Tick today's steps and your streak grows. Keep it going and Roo wakes up somewhere new.

  • Earth rising over the moon

    From day oneEarthrise

  • A valley of mist under snowy mountains

    3-day streakMisty mountain

  • A savannah with acacia trees

    7-day streakSafari

  • A pyramid being built beside the Nile

    10-day streakGiza

  • A castle on a hill

    21-day streakCastle

  • A cavern with a turquoise pool and tall crystals

    30-day streakCrystal cavern

  • The arena of the Colosseum

    45-day streakColosseum

  • Islands floating in the sky

    60-day streakFloating islands

Every hair loss treatment, graded

Graded A to D, based on the science.

  • MinoxidilA
  • FinasterideA
  • MicroneedlingB
  • Red lightB
  • Keto shampooC
  • Rosemary oilC

Plus everything else, from supplements to transplants. The grades are Roo's read of the studies, not medical advice.

Sticking with it is the hard part

The treatments are well studied. Keeping them up for months is where most people slip. That part is Roo's job.

Free to use. Premium for Roo's AI and community.

Your plan, routine, reminders and photos are free, for as long as you like. Roo Premium gives you access to Roo's AI, the community and advanced features.

Free and Premium, side by side
What you getFreePremium
Your plan, routine, reminders, photos and widget
Ask Roo, your AI coach
AI hair and scalp analysesWith “Is it working?”Only one(2 per month)
Your weekly photos as a timelapse(from week 12)
Photo day in one 7-second video sweep
Community questions and chat
Shampoo scans and your doctor summary PDF

Everything you track yourself stays free.

Roo holding a heart

Roo Premium

Roo's full toolkit from Anagen

Yearly Save 47% $49.99 a year About $4.17 a month
Monthly $7.99 a month Month to month

No free trial, because the free version is the trial. Your plan, routine and photos stay free for as long as you like. Got a friend's code? Use it when you subscribe and your first month is free.

Payment is charged to your Apple ID when you confirm the purchase. Your subscription renews automatically unless you cancel at least 24 hours before the end of the current period. Manage or cancel it any time in Settings › your name › Subscriptions. Prices are in US dollars; the App Store shows the price where you live.

Your hair, your business

Roo keeps your health to yourself. Here's the short version. The privacy policy has every detail.

It stays on your phone

  • Your answers, your read and your plan
  • Your routine, check-ins and lab results
  • Your progress photos, kept in the app and never in your Photos library
  • Your chats with Roo

AI only when you ask, and with your OK

Before your first AI use, Roo tells you what is sent and asks your permission. Ask Roo sends your question and a short summary of your plan to Roo's server and on to Anthropic's Claude model. Neither the question nor the answer is stored on Roo's server.

For an AI hair analysis, the photos you choose are sent encrypted and deleted from Roo's servers straight away, and the result is saved on your phone. Anthropic's terms don't allow it to train its models on any of this.

The community is optional

If you join, other members see your display name, picture and posts, or "Anonymous member" when you post anonymously. Every post is checked for safety before it appears.

A progress photo leaves your phone only if you share it yourself, after seeing exactly how the post will look.

No account, no ads, no tracking

Roo never sells data. His server in the EU keeps a random anonymous ID and a few counts so things work. Your health answers and photos aren't among them.

You can delete everything in Settings at any time. This website sets no cookies and has no analytics.

Read the privacy policy

Good to know

Who is Roo?

Roo is your coach in the app. He's a small alien from the planet Anagen who looks a lot like a hedgehog and is rather proud of his hair. His people kept theirs with patience and steady days, so he came to Earth to help you with yours. The alien part is for fun. Everything he suggests comes from published research, and he isn't a doctor.

Is Roo a doctor?

No. Roo is for education and support. His read uses fixed rules drawn from published research to show what your hair loss looks most like and what's worth checking.

Talk to your doctor or pharmacist before starting, changing or stopping any medicine. With Roo Premium, the doctor summary PDF helps you get the most from an appointment.

Is Roo for women too?

Yes. Roo asks about hormones, pregnancy, periods and menopause where they matter, and plans for female pattern hair loss and shedding are different from the ones for men. Roo's safety checks take pregnancy into account.

Which treatments does Roo cover?

Minoxidil, finasteride, dutasteride, spironolactone, microneedling, medicated shampoos, red light, PRP, natural options like rosemary oil and saw palmetto and, for long-standing hair loss, transplants, hair systems and scalp micropigmentation. Natural-only plans are fine too, with an honest look at how the evidence compares.

How long until I see a difference?

Hair grows slowly, so most treatments need months before it's fair to judge, and nobody can promise results. Extra shedding in the first weeks is common with some treatments. Roo shows what to expect at each stage, and your photos let you compare for yourself.

Do I have to pay?

No. Your plan, routine, reminders, widgets, photos, before and after, Learn, reading the community, sharing your progress at milestones and a buddy with friendly nudges are all free. So is your first AI hair analysis.

Roo Premium adds Roo's AI and the community: Ask Roo, the AI hair analysis, the timelapse, photo day in one 7-second video sweep, posting and replying, shampoo scans and the doctor summary PDF. It's $49.99 a year or $7.99 a month.

Are there limits on Roo's AI?

A fair-use limit keeps it running for everyone: up to 10 questions a day for Ask Roo, and an AI hair analysis twice in any 30 days. The app shows when your next analysis opens. Without Premium, your first AI hair analysis is free.

What do I need?

An iPhone with iOS 18 or later. A few extras, like seeing yourself without hair in the bald mirror, need an iPhone with Face ID.

Can I invite a friend?

Yes: give a month, get a month. Share your code from the app. When your friend subscribes with it, their first month is free, and once their Premium starts, you get a month too.

More answers, including how to cancel or delete your data, are on Help and support.

I'm rootin' for you

Roo is coming soon to the App Store. Your plan, routine and photos are free.

Coming soon on theApp Store
Roo holding a heart